Plasseraud IP Anti-Counterfeiting – Partner of React , the International Anti-Counterfeiting Network

For nearly 20 years, Plasseraud IP Anti-Counterfeiting has established itself as the exclusive partner in France of React , a Dutch non-profit association. With over 350 member companies, React’s mission is to support rights holders in their global fight against counterfeiting. Its members join forces to safeguard the authenticity and integrity of their products in international markets. This collaboration ensures effective cooperation with customs authorities around the world, thereby strengthening the protection of intellectual property rights.

This year’s discussions addressed major international legal challenges, including:

• The assessment of the first year of the Digital Services Act (DSA)
• The use of digital tools to enhance customs controls
• Legal developments in India, which has become a major source country for counterfeits
• New approaches to risk analysis and data sharing aimed at better targeting anti-counterfeiting operations

The event also featured market-style product identification training sessions for enforcement authorities, helping to reinforce their field capabilities.

In 2024, as the official French partner of React, Plasseraud IP Anti-Counterfeiting accounted for 14.8% of the total goods seized for React members in France, amounting to 3,186,316 seized products, compared to a national total of 21,047,000 items reported by French Customs. This strong result highlights both the effectiveness of our teams and the commitment of customs authorities, confirming our leading role in the protection of trademarks and intellectual property rights.

Examples of key React member sectors and France’s ranking among top countries:

• Telecommunications: Among the top 10 countries, with 245,009 products seized and 29 cases handled
• Sportswear: Top 10, with 25,794 products seized and 92 cases handled
• Automotive: Top 8, with 12,790 products seized and 31 cases handled
• Luxury and Fashion: Top 10, with 18,783 products seized and 275 cases handled
• Electrical and Electronic Equipment: Top 5, with 1,688 products seized and 22 cases handled
• Toys/Entertainment and Accessories: Top 4, with 2,782,818 products seized and 192 cases handled
• Jewelry and Watches: Top 10, with 4,491 products seized and 66 cases handled
• Football Merchandise: Top 10, with 8,714 products seized and 3 cases handled

The Plasseraud IP Anti-Counterfeiting team is available to answer your questions and assist you with your procedures involving customs authorities.