Paris 2024: Op-ed in Stratégies magazine

Laurent Nowak, Partner, French & European Trademark and Design Attorney at Plasseraud IP, writes an op-ed in Stratégies magazine about ambush marketing in the run-up to the Paris 2024 Olympic and Paralympic Games.

"With the arrival of the Olympic and Paralympic Games in Paris, brands could be tempted to run ambush marketing operations without being official partners of the Games. A strategy that could cost them dearly."
 
To read the op-ed (in French) : Gare aux stratégies marketing à l’approche de Paris 2024